Job Title: Freelance SEO Copywriter

Location: Remote (Germany)

Company Overview: Our client is an international consulting firm specialising in helping businesses maximise their growth potential through strategic financial incentives. With a focus on long-term performance, we partner with organizations to unlock opportunities and navigate complex landscapes, empowering them to achieve sustainable success. As part of their expansion in Europe, they are seeking a talented Freelance SEO Copywriter to join our team remotely in Germany.

Role Overview:

As a Freelance SEO Copywriter, you will be responsible for crafting compelling and optimized content to enhance our online presence, drive traffic, and engage our target audience. Collaborating closely with our marketing and content teams, you will leverage your expertise in SEO best practices to create content that resonates with our audience and aligns with our brand messaging. This role offers a fantastic opportunity to contribute to our growth initiatives and make a meaningful impact in the consulting industry.

Responsibilities

* Develop high-quality, SEO-optimised content for our website, blog posts, articles, and other digital channels.

* Conduct keyword research to identify relevant topics and opportunities for content optimization.

* Collaborate with internal stakeholders to understand business objectives, target audience, and messaging guidelines.

* Create compelling headlines, meta descriptions, and body copy that drive organic traffic and engage readers.

* Optimize content for search engines, including on-page SEO elements such as title tags, meta tags, and internal linking.

* Stay up-to-date with SEO trends, algorithm updates, and industry best practices to continually enhance content performance.

* Monitor and analyze content performance metrics, such as traffic, rankings, and conversion rates, and provide insights for optimization.

* Ensure content consistency, accuracy, and adherence to brand guidelines across all platforms.

* Contribute to content strategy discussions and provide recommendations for content improvement and expansion.

* Collaborate with designers, developers, and other team members to integrate SEO best practices into website design and functionality.

Requirements

* Proven experience as an SEO Copywriter or similar role, preferably within the finance, tax, consulting or professional services industry.

* Excellent writing skills with a keen eye for detail and grammar.

* Strong understanding of SEO principles, keyword research, and content optimization techniques.

* Proficiency in SEO tools such as SEMrush, Moz, or Ahrefs. * Familiarity with content management systems (e.g., WordPress) and basic HTML.

* Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

* Strong communication and collaboration skills, with the ability to work effectively in a remote team environment.

* Fluent in English, with additional language proficiency in German preferred.

* Bachelor's degree in Marketing, Communications, Journalism, or related field preferred. Join us in our mission to empower businesses with the tools and insights they need to thrive in today's competitive landscape.

If you're passionate about writing, SEO, and making a positive impact, we'd love to hear from you!