Field Marketing Manager - UK&I

Posted 11 July 2022
Salary £350 - £400 per day
LocationLondon
Job type Contract
DisciplineMarketing
ReferenceBBHH345_1657618418
Contact NameMarkJames Search

Job description

Our client, a global enterprise technology vendor are currently hiring for a Field Marketing Manager to work closely with the EMEA campaigns and demand generation team to develop digital and offline integrated campaigns for the UK&I customer segments.

Responsibilities
  • Plans and executes all field marketing programs, campaigns and events to drive brand awareness and demand generation across all sales segments and key verticals.
  • Implements quarterly campaign cadence and execution, and works across the organization to priorities focus areas and operationalizes campaigns for all segments in-country.
  • Responsible for lead reporting and follow up for all campaigns driven internally or through external telemarketing agencies.
  • Works with the UK&I campaigns team to devise and implement all global and EMEA integrated marketing campaigns.
  • Executes all in country influencer programs and account based marketing activities for the largest accounts.
  • Develops key relationships with key technology partners in country. Ensures sales teams are knowledgeable on partner propositions.
  • Work closely with EMEA campaigns team to plan and execute all in country web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Maintains the UK website and content.
  • Maintains and improves all country customer contact data within core marketing and sales systems to underpin all marketing activities. Drives continual data improvement programs.
  • Maintains country specific (in-language) social media presence.
  • Ensures that the organization's brand and identity is adhered to in campaigns launched in-country.
  • Manages marketing budgets, forecasts, evaluates, measures and reports on strategy effectiveness and ROI.
  • Conducts regular field marketing reviews to align marketing strategy with tactics and ensure effective execution.
Requirements
  • Strong B2B Field marketing experience, ideally gained from within an Enterprise technology or telecoms environment
  • Track record at working with and delivering results through marketing agencies.
  • Knowledge of current online/offline marketing concepts, strategy and best practice.
  • Extensive knowledge and understanding of the UK market, as well as emerging global trends and issues in the Enterprise segment.
  • Experience in managing cross functional teams

This is a full-time, contract position for an initial period of 6 months with the possibility to extend up to 24 months and/or become permanent (although this is not guaranteed).

Please apply online to be considered.