Our client based in London, are currently hiring for a Content Marketing Executive to support the CRM Manager in the development and delivery of email and loyalty program campaigns that are managed through the CRM team.

Responsibilities

• Gathering content for campaigns to align with business priorities and supporting business needs
• Responsible for building email templates, sourcing images and writing copy
• Aligning content to templates within agreed SLAs with third party agencies
• Proofing and testing final campaign for execution and delivery
• Support the build back of CRM database using acquisition and retention strategies.
• Use of personalisation methods to be built into all campaigns.
• Managing internal and external campaign requests and data
• Managing and building relationships with internal stakeholders and external partners
• Managing expectations and timing of plans with stakeholders
• Working with stakeholders for sign-off of campaign assets.
• Monthly performance reporting
• Manage and analyse campaign journey performance produce reports for next best action on campaigns
• Analyse the health of the database in terms of unsubscribes and opt-outs
• Demonstrate compliance with legislation and GDPR and work with the GDPR analyst to incorporate new legislation.

Requirements

• Experience of dealing and managing day to day relationships with external agencies
• CRM content campaign experience, acquisition, retention and personalisation
• Experience within CRM and Omni-Channel Marketing
• B2C Travel/Leisure, Hospitality, Retail sector experience preferred
• Awareness and understanding of GDPR
• Data insight/analytical experience

This is a full time, contract position working Monday-Friday for an initial 6 month period, with the option to extend to 12, 18 and 24 months (although this is not guaranteed).

This role will be a hybrid position working 1-2 days per week in the West London based site.

Please apply online to be considered.