Marketing Manager

Posted on 08/10/2019
Ref #2374
  • £40000 - £50000 per annum + £5k Bonus + Employee Benefits
  • Reading, Berkshire
  • Marketing

Our client, a global technologies company, based in Reading, are currently hiring for a Marketing Manager to develop and deliver online and offline campaigns to drive lead generation and revenues for sales teams.

Responsibilities

  • Proactively assist with the development of the annual marketing plan, updating the plan regularly as the year progresses and the plan is delivered.
  • Ensure the lead generation aspects of the plan are consistent and complementary to other marketing activities, such as events, product launches and PR activity
  • Develop and deliver campaigns that support lead generation for my client business lines, including IT, Unified Communications, Print, Mobile and Content Services
  • Deliver a consistent stream of qualified leads and a pipeline of potential revenue to the business
  • Utilise SalesForce, Pardot and Dotmailer to deliver professional and effective email campaigns
  • Leverage existing customer datasets and take the lead on the acquisition of prospect data to support the lead generation program.
  • Identify and engage with opportunities throughout the organisation for lead generation, such as returns data, customer services enquiries and warranty data

Requirements

  • Marketing campaign management and lead generation experience, ideally in a B2B technology environment
  • Competence with business and marketing data
  • A good understanding of lead generation tools and techniques
  • Ability to analyse data and information
  • Able to work effectively and supportively as a part of a team, able to work under pressure and to tight deadlines
  • Experience of working closely with both direct and indirect sales teams
  • Salesfoce & Pardot experience would be an advantage

This is a full time, permanent, position working Monday-Friday, 9am-5pm

Our client offers an excellent remuneration package and excellent career progression prospects.

Please apply online to be considered.

Posted By
MarkJames Search