Digital Marketing Analyst

Posted on 10/01/2020
Ref #DMA51
  • £26000 - £32000 per annum + Excellent Benefits
  • Abingdon, Oxfordshire
  • Marketing

Our client, a leading publisher, based in Oxford, is currently hiring for an Digital Marketing Analyst to support digital content strategy across a suite of websites and the delivery of multi-channel content marketing campaigns.

Responsibilities

  • Interpretation of traffic and behaviour data across multiple websites and campaigns, including reporting to key stakeholders and making recommendations for action;
  • Supporting the Content Manager on prioritising optimisation and web development tasks based on maximising return on effort and investment;
  • Research and gap analysis to inform the creation and optimisation of content in key subject areas, including reporting and tracking against competitors;
  • Keyword research and tracking, including delivery and reporting on associated PPC and digital advertising campaigns.

Requirements

  • Experience in a similar content or digital marketing role, using an evidence-based approach to guide activity;
  • Using Google Analytics to collect relevant data;
  • Ability to interpret data to draw useful insights, including presenting complex information in a concise and understandable way for a mix of stakeholders;
  • Delivering effective PPC campaigns;
  • Experience of using SEMrush or equivalent SEO tool;

This is a full time or part time, permanent position working Monday-Friday, full time or minimum 3 days per week, part time.

Our client offers an excellent remuneration package and excellent career progression prospects.

Please apply online to be considered.

Posted By
Mark Wilkes
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